Digital marketing is part of advertising which uses modern digital technology like mobile phones, desktop computers and other electronic media and online platforms like web and social media. It includes creative digital design, interactive website, video production, image editing and other types of internet marketing. The use of digital media increases over the years because it allows quicker and more effective promotions of products. Apart from direct messages, digital marketing also uses social networking sites, search engine optimization, blogs, pay per click advertising, viral marketing, and other internet based marketing strategies.
The most popular digital marketing strategies are e-marketing campaigns, search engine marketing campaigns, social media marketing campaigns, mobile marketing campaigns and web 2.0 strategies. E-marketing consists of email marketing, pay per click advertising, search engine optimization (SEO), PPC advertising, viral marketing, web banners and many more. It helps companies to advertise their products and services in a cost-effective manner on a global scale. Email marketing is one of the most effective ways of sending bulk emails that reach targeted audiences at regular intervals. Search engine marketing (SEM) helps the brand to increase its visibility in the SERPs and achieve higher rank in the result pages by enhancing the site’s quality.
Social media marketing is a form of digital marketing that uses online resources such as social media websites to enhance customer engagement. It includes blogs, videos, podcasts and more. Digital channels also include online community and social network sites. This enables the brand to create a buzz about their products and promotes their brands through these channels.