Online Marketing Channels

Digital marketing is the part of online marketing, which uses online and web based technologies like desktop computers, hand held devices and various other web and electronic media and a platform to advertise on various products and services. The word “digital” derives from the combination of the two words “digital” and “communication”. With a combination of the technological innovations, online marketing has gained a huge popularity all over the world. Today, online marketing is a powerful and highly useful tool for businesses who aim to popularize their products and services throughout the globe.

In order to make the most out of the online marketing, one has to be aware of the essential parts of it and its working. Digital channels include search engine marketing, pay per click advertising, display advertising, video advertising, social media advertising, mobile marketing, video playback advertising, and others. Search engine optimization and pay per click advertising are considered as the major parts of digital channels in marketing campaigns. In the search engine marketing, advertisers typically place their business and the keywords related to it on search engines and directories. When someone searches on a specific keyword and enters the search query in the search bar, the results of that particular query will be displayed on the results page, which includes the advertisements of the business which have been ranked highly on that search result page. There are numerous search engines and directories, including Google, Yahoo!, MSN, and others, that display search results on the Internet.

The next channel in online marketing is pay per click, which is the process of paying a small amount of money every time someone clicks on your website or advertisement. People who click on your ads are called “qualified leads” or “sales prospects”, and when they become interested in your products or services, they might end up becoming potential customers. Display advertising occurs when you display relevant advertisements on various websites and online venues, and you pay an agreed amount of money when people click on it. Video advertising happens when you post videos on the Internet and you pay an agreed sum of money each time viewers watch and click on it. Other online marketing channels include search engine marketing, social media marketing, and mobile marketing.