Digital marketing is essentially the part of online marketing, which uses digital and online-based technologies including desktop computers, cell phones and various other digital networking and technology platforms to advertise products and services. The main advantages of digital marketing are: it is faster to reach people since the message reaches them instantly; it is cheaper in terms of advertising since the messages can be replayed unlimited times and it allows for more comprehensive marketing because it involves a better use of text and graphics. It also allows for better targeting of prospective customers as they do not need to physically travel to the store or contact the company to enquire about the product. The main disadvantages of digital marketing are: it is very expensive in terms of purchasing per product and service as well as delivery costs and in some cases, personal information may be sent across the wire without the consent of the user. However, these risks are outweighed by the fast results that can be achieved using digital marketing.
Social media platforms such as Facebook and Twitter have become a very important ingredient of a digital marketing campaign. These social media platforms are excellent tools for brand promotion as users who “like” or follow the brand on these sites are more likely to visit the website where the ads were placed. In addition, users can post their own comments or testimonials that can be seen by all of their friends and followers, making digital channel’s an ideal way to spread the word about the company’s products and services.
Online digital marketing campaigns can be greatly effective when carried out correctly. Apart from reaching out to as many people as possible, digital marketers should also take time to study the target market and know their needs and wants. They should then design an effective campaign that will meet these needs and wants of the target audience. This is what determines whether or not the campaign is successful and brings in the desired results.