Digital marketing is basically the platform part of online marketing which uses online and web based technologies like desktop PCs, hand held mobile phones and various other electronic media and networks to market goods and services worldwide. The major benefits of digital marketing are – quick introduction of new products/services in the market, better user experience, higher online visibility and greater brand recognition, and cost efficiency. The key benefits of online marketing are – faster product introduction, greater reach to prospective customers, higher customer loyalty, and better return on investment (ROI). As for the offline marketing strategy, a number of benefits exist which are – high visibility and credibility, lower cost, and improved customer/seller relationship. Digital marketing is very useful in all of these areas because the tools and the infrastructure required for an effective campaign are easily available and can be put to good use. Apart from these benefits, one of the major disadvantages of marketing through the online medium is – the need to maintain a large and constant pool of qualified web and Internet users, which can be a daunting task at times.
Thus, with the advent of several search engine optimization (SEO) companies, the demand for a SEO company has drastically reduced and this has eliminated the need to build huge databases of web users, which is a costly affair. Today, there is a plethora of search engine optimization (SEO) companies and each one of them claims to be better than the others. Each one of them focuses on providing unique service and providing higher ROI. So how do you choose one that is best suited for your business requirements? Here are some important points that you may want to consider:
Online marketing through social media: Social media has gained importance in terms of reaching potential customers. However, SEO companies have realized that it is very important to incorporate social media optimization into their online marketing campaigns because it has the potential power to make or break the online presence of the company. Therefore, many of them are now including social media optimization as part of their search engine optimization (SEO) services. For instance, if a company’s website is about real estate, then it should include several relevant keywords in the title and body of the website. This will help the search engine robots understand the website properly and the result will be showing up on top of the list which potential customers are more likely to go through.